Level 2 Creative Media Production

Media producer in my local area: Metro newspaper 1. Find out how long the company has been operating in your area. BBC 1 radio has been in my local area (London) since their first air date; September 30, 1967. 2. How big is the company? Is it a small concern or has it been bought out by a bigger media company? It is a very big company in the UK and is very well known. It is operated by the  British Broadcasting Corporation but not necessarily 'bought out' because they work together 'BBC'. 3. What products or services do the company offer to the local community? This company offers people to come into the show and sing or rap their songs and possibly make them 'viral', for example Michael Dapper, he went into the show as a comedic rapper and made a rap called 'mans not hot' and now he's famous for his rap and comedic action. Also, people from America have also came into interview, Adam Sa

Unit 1A.4 Multimedia Technology and Consumption 1.        Convergence: Give a definition of this.  What form did early convergence take? And give some examples of present day technological convergence. 2.        Interactivity: In what ways is digital technology interactive? Can you give some examples? How has this changed the way we consume the media? 3.        Personalisation: How do we personalise our technology and what is the reason for this?  4.        Fill in the table: Definition Advantages Disadvantages Immediacy Immediacy being the quality of bringing something into one direct, fast involvement with something. This gives a rising sense to an excitement.   Speaker and audience are closer to each over and they show warmth to each other; this shows respect from audience towards the speaker. Immediacy saves time because you can give direct orders to your audience and you can get instructions in a matter of a few minutes, t

https://www.youtube.com/watch?v=TnzFRV1LwIo Cadbury's Gorilla Advert Aug 31st 2007 Introduction: Format, Purpose, platform, and target audience: The format for this advertisement is commercial as it is trying to sell something to the audience publicly on either their TV, Laptops or other devices. It was a one-off advertisement because it was something new and Cadbury always have new and different advertisements to appeal to the society of today. The purpose of this advertisement is to show audience that ‘Cadbury’ chocolate can make you smart and basically if you eat it you can become like a gorilla who can drum; which is not something normal. But their main reason is to promote Cadburys dairy milk chocolate. The platform for advertisement is on TV, billboards and YouTube. This is used so they can distribute their advert further one through all the different media platforms to get more sells for their product (chocolate). The target audience is mainly aimed at c