Upon completion of your analysis into the technical elements of digital graphics, you are to write a report on the purpose of each when communicating to their audiences. You are too address the client brief, context of the product, its target audience, what it is marketing or selling and how this message is being communicated. The following messages and meanings are to be addressed Mood and atmosphere , e.g. urban, traditional, reliable, cutting edge, dynamic Genre , e.g. horror, romance, comedy Ideology : values, e.g. political, religious or personal ideology, corporate values Brand identity , e.g. humorous, formal, classic, youthful. How is this achieved through the use of; composition point of focus colour proportion basic semiotics typography shape For the poster, the mood and atmosphere are like sad and emotional, the genre is like and this is represented through the use of technical ...