Level 2 Creative Media Production

Structure of media organisations Horizontal integration Horizontal Integration is when other companies/organisations try to develop their own by buying up other competitors but in the same area of market, for example; if one radio station publisher buys out another smaller radio station publisher.   Pros: -There is quite a few advantages with horizontal integration (or markets) and here is a few; firstly, the cost for these companies are lowered, and this is shown through the operational process which are linearly scalable, and therefore translating into a lower cost of production per unit.   -The second advantage is that the quality of the market are improved. These facts are proven and improved due to the company which have offers which specialize in a single product/service and they also have optimized techniques for top quality; these are also easier for the company to identify certain areas amongst the company which need improvement and ...

Unit 8: Media Industry in Context C2 Methods of Recruitment in the Media Here is a table showing the main methods of recruitment in the Media, and the plus and minus points of them.   Description / summary Benefits Drawbacks National press National newspapers often produce Media supplements. For example, the Guardian on a Monday *respected titles *established practice *nationwide coverage *exposure in media sections *covers all media sectors *print and digital format *flexibility on size and cost of advert *costs *weekly print runs *exposure limited to a week *falling circulations *turnaround time *rigid price structures *lack of prominence Local press Local newspapers will have job supplements in every week's issue *costs *weekly print runs *exposure limited to a week *falling circulations *turnaround time ...

Identity, belonging and values   My family identity background starts from my grandparents being born and raised in Pakistan. The definition of my surname ‘Farooq’ is related to my culture and my religion of Islam. However the name Farooq is Arabic but, can be spelt many different ways due to the religious terms but generally have the same meaning; “ Farooq  (also transliterated as Farouk, Faruqi, Farook, Faruk, Faroeq, Faruq, or Farouq , or Farooqi, Farooqui; Arabic: فاروق ‎‎, Fārūq ) is a common Arabic given and family name. Al-Farūq literally means "The Redeemer" or "the one who distinguishes between right and wrong.”. The spelling of my surname differs to the country you are born from example being, Faruk, same definition but this is how the Turkish culture spells it, and the name Farooq is generally a Muslim Male given name.   My background goes very far back to the time where members of my family where classed as royalty in Pakistan, and till this day I be...

Understand the organisation of media industries   Topic A3: Size and structure of media organisations.   How media companies are structured and who owns them is very important as it can have an effect on the types of products and services that they provide, Some companies are huge multinationals with interests in many countries throughout the world; Cross Media Cross Media production relates to the different products and services within the creative media sector that a company owns. Virgin Media is a cross – media producer with interests in: Film, Television, Radio & Music production. This allows them to work in a range of platforms and maximise their customer base. Multinational News Corporation is an example of a multinational corporation. It was founded by Rupert Murdoch and owned by its shareholders and is classed as a multi-media conglomerate. News Corporation has subsidiary companies around the world. National The BBC is the oldest broadcastin...

Role and function of the BBC The BBC is a public Service broadcaster BBS trust exits to work in the interests of the licence fee player Their role is to ‘serve the public’ Their remit is to: inform, educate and entertain The carter is constitutional basis for the BBC. This outlines the duties of the trust and ensure that it acts within the public interest. The BBC produces a wide range of products to meet the needs of all areas of society in line with its remit. Products include: TV, Radios, film. Websites, publishing, merchandising. Private broadcasters Private sector broadcasters are not constrained by the same guidelines as the BBC. Do not have a public service role and function. Are profit making organisations – may still have a public service responsibility build into their licenses (e.g. ITV, C4 etc.) Are regulated by OFCOM     How they make money Private broadcasters make money in a number of ways. Private bro...

Contracts of employment, working conditions and benefits Part 2   What are the advantages and disadvantages to the employer of hiring a freelance worker? Advantages: The advantages for hiring a freelance worker would be; that they cost less – this is because the freelancers you only pay them for the work they actually do and therefore none of your money is wasted on them being sick, or on holiday and would have to pay them as if you would hire a part – time or full – time employee (you would need to pay for holiday and sick). Another advantage would be that freelancers only specialized in one specific thing, and this is what you actually hire them for. For example, a web designer has to design websites. This is a massive advantage because they do the same job day in and day out because they don’t need no training or certifications to ‘complete other jobs’, they focus on one (day in and day out). Disadvantages: The disadvantages for hiri...

Media producer in my local area: Metro newspaper 1. Find out how long the company has been operating in your area. BBC 1 radio has been in my local area (London) since their first air date; September 30, 1967. 2. How big is the company? Is it a small concern or has it been bought out by a bigger media company? It is a very big company in the UK and is very well known. It is operated by the  British Broadcasting Corporation but not necessarily 'bought out' because they work together 'BBC'. 3. What products or services do the company offer to the local community? This company offers people to come into the show and sing or rap their songs and possibly make them 'viral', for example Michael Dapper, he went into the show as a comedic rapper and made a rap called 'mans not hot' and now he's famous for his rap and comedic action. Also, people from America have also came into interview, Adam Sa...

Exploring how media organisations create different types of media products with distinctive characteristics, looking at specific examples of these products in order to understand the advantages and disadvantages of these products and the implications for the organisation. Characteristics of mainstream products - A mainstream products are different services which have the readily available which appeal towards the general public, as opposed to being in the interest only to a very specific subset of the public. Advantages: Created by big production studios e.g. Hollywood. Huge scale budgets. Movie stars which are popular actors (world renowned actresses, they are attracting lots of public attention because they’re big movie stars. They have all the top end equipment; high quality and expensive material, green screens and recording studios. Their distributions are in very well know cinemas such as Vue and theatre like unicorn and mainstream products have the high exhibitions created...