Understand the organisations of media industries


Understand the organisation of media industries
 
Topic A3: Size and structure of media organisations.
 
How media companies are structured and who owns them is very important as it can have an effect on the types of products and services that they provide,
Some companies are huge multinationals with interests in many countries throughout the world;
Cross Media
Cross Media production relates to the different products and services within the creative media sector that a company owns. Virgin Media is a cross – media producer with interests in: Film, Television, Radio & Music production. This allows them to work in a range of platforms and maximise their customer base.
Multinational
News Corporation is an example of a multinational corporation. It was founded by Rupert Murdoch and owned by its shareholders and is classed as a multi-media conglomerate. News Corporation has subsidiary companies around the world.
National
The BBC is the oldest broadcasting company in UK; it began on radio and then moved into television broadcasting on the channel we now know as BBC1. Today it consist of many terrestrial and digital channels, radio stations and an interactive website, although the BBC is funded by the license it also makes money from other areas of the creative and media sector.
Local
Not all companies work on such a massive scale there are plenty of locally based media producers who specialise in offering small scale, more personalised products and services. Local newspapers and radio stations are common throughout the UK and provide essential news and entertainment.
 
Subsidiary
A company that has been taken over by or forms part of a larger multinational company but that has retained its own name and brand identity, e.g. Living TV is now Sky Living.
Small scale
These are locally based media producers that specialise in offering small-scale, more personalised products and services, e.g. local Newspapers and radio stations are common throughout the UK and provide essential news and entertainment.









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