Key terms Synergy – Two companies/platforms/sectors collaborate to share and distribute each other’s ideas. Analogue – (Original) Physical playback device e.g. vinyl. Can ware Digital – Hardware (copy) Non-physical playback device e.g. DVD Media sectors – Audio, TV, Websites, Moving image, Games, publishing Media Platforms - Radio, TV, social media, podcasts, Media Devices – Phones, computers, consoles, laptops, TV, Tablets, Monitors Multi Media platforms – Netflix, YouTube Media processes – Production, Post Production, Pre- production Research methods & techniques Primary – Your own research (First hand); interviews, questionnaires, surveys, focus groups Strengths: Tailor the question to find out the answers you need. Get in depth answers. Original information so arguably more reliable. Weakness: Time consuming (more stages to process). Expensive (staff costs). Seconda...